Born from a group of friends stretching across North American cities, CADDIS Eye Appliances is a brand with a game-changing attitude. Head-quarted in Salt Lake City, CADDIS aims to re-frame (pun intended) its sphere in the retail fashion industry by embracing the concept of ageing. Designed for well-worn people who love who they are, at any age.
There’s no vanity here, just quality eyewear for quality people
Anti- Anti-Ageing
The Philosophy
“Now is what we got, and now is pretty awesome.”
It is ok to age. The CADDIS concept is that we don’t have to pretend we are 10 years younger, use anti-ageing cosmetics, or even dye our hair. Loving our age and proudly showing age is a strength of character that CADDIS espouses. By addressing the ageist marketing of retail fashion, CADDIS has created a whole new cool.
