19 Dec Cape Merchants Destination Emporium

Destination emporium, Cape Merchants, has always been a leader in fashion and homewares in Melbourne – in Sorrento and online. Anna Koren – founder, business entrepreneur and style hunter – has set the trends that others follow. It’s not unusual to see other store owners mirroring Anna’s own background story of working in advertising and travelling the world collecting vintage pieces, copying her eclectic tastes in product lines, and trying to imitate her gift with social media, blending personal character with international charm.

Venture into a cosmopolitan world by stopping by the website or stepping into the store. Be inspired by Anna’s collection of women’s and men’s fashion from premium quality brands like Fisherman Out Of Ireland, Ilse Jacobsen, and Mandalay Designs. Think French Breton tees, Italian Borsalino hats, Parisian Candles, Danish gumboots, and Irish knits. Imagine feeling the fresh coastal air as you meander through the brooches that exude French quirkiness, fasten your daily notes with a shell magnet from South Africa, broaden your shade with a Blunt umbrella from New Zealand, or cover up from a Melbourne storm with a range of rugged knits from Ireland and outerwear from Denmark.

The talented Anna Koren, is constantly spotting new product lines on her travels and expanding Cape Merchants’ brand portfolio. Anna’s brand edits impress business competitors, locals and holidaymakers to Sorrento.

For those with homes along the peninsula or ready for Anna’s iconic cosmopolitan style, we are a one-destination treasure trove. Upgrade your coastal themed retreat with a recycled sailcloth lampshade, books, candles, a wooden game set, and vibrant bed fittings and tableware – Cape Merchants truly is a lifestyle destination for Melburnians and MornPen socialites.